butter LONDON products are formulated without the use of the harmful ingredients like Formaldehyde, Toluene, DBP or Parabens. butter LONDON was the first company to sell non-toxic nail lacquer in the United States.
Now here I must admit that those chemicals never really bothered me, as I wasn't drinking the polish, but if it's important to Rachel Zoe and Victoria Beckham (as their name dropping website oh so casually mentions) it's good enough for me!
The colors are rich and yummy looking, the packaging very charming. And it was hard to choose, but I settled on 'Toff' (which in British slang means someone well-dressed) a 'brownish, rose-pink'. Other colors included 'Frilly Knickers' (an iridescent pastel glitter), and 'No More Waity Katie'(a gray shade with a splash of lilac glitter).
I found the consistency to be a bit thinner than other polishes, but it went on very smoothly, leaving a flawless color. But alas, I found it couldn't hold up to my everyday wear and tear, and I noticed chips the very next day.
So for special occasions, definitely a fun 'dress-up' nail treat. And I give high marks to the Marketing Team..visit the website..http://www.butterlondon.com. I promise you, with catchy words like 'butter' & 'free', hip, fresh, colors, and most importantly- Beckham's blessing, your cart will not be empty for long!
